If you’ve got a startup, you’re going to need smart marketing tools to get the word out. Here’s a list that compares the best marketing tools that have proven to transform businesses by streamlining marketing and sales and boosting website engagement.

For Interactive Content: Outgrow

Users love spending time with things that add value to them, like quizzes and calculators or contest giveaways. Outgrow has trending interactive elements that can easily be integrated into your website. It is also a great lead generation tool with list-building strategies. Thanks to its drag and drop interface, you don’t even need to know how to code.

For Email Marketing: Aweber

This has been one of the best email marketing tools for a long time with millions of customers. You can create, send, analyze, optimize, and generate reports about your email campaigns easily. You can also track what content works best for your emails and ads.

For All-In-One Marketing Solutions: Hubspot

Hubspot is one of the best-known marketing and sales automation software available today. It will sort out your blogging, SEO, social media, lead management, marketing automation, analytics, and other needs.

For Personalized Customer Journeys: Autopilot

Autopilot’s unique features segment customers and create automated journeys for them. It smartly converts leads into customers. Their drag and drop canvas allows easy plotting of customer journeys and the development of personalized journeys through action setting and trigger conditions.

For Blogging Solutions: Convert Kit

Managing multiple blogging functions can get overwhelming. ConvertKit, essentially an email marketing block, has an impressive list of features custom-designed for all kinds of bloggers. It makes tedious but necessary things like sending customized emails, segmenting and tagging audiences, monetizing your list, and selling online courses easy. So all you have to do is focus on content creation.

For Customized Chat Support: Drift

Chatbots exist because all customers are important, but it’s virtually impossible to attend to all of them. Drift helps by tagging customers on the website in a customized and timely manner that customers actually like. Its campaigns and conversations dashboard helps track website traffic and access Drift campaign performance. It also effectively moves cold prospects into the consideration stage by answering questions while customers browse websites.